EP#2 HOW TO BREAK INTO THE PR WORLD, MENTORSHIP PROGRAMS, AND CULTIVATING COMMUNITY WITH GOSSIP & GLAMOUR PR:
Gossip & Glamour is a Seattle-based independent marketing and public
relations firm that works exclusively with fashion industry clients. Focusing
on the regional market, Gossip & Glamour helps clients create cohesive
campaigns that streamline marketing and public relations efforts for
maximum brand exposure, as well as creating strategic brand experiences
that build buzz and get press. On today’s episode we dive into what it is like
to be a curvy girl in a size 0 industry and how you can do it all while being a
mom. This PR powerhouse has been doing this for 9 years and has worked
with everyone from Neiman Marcus to Eddie Bauer.
DISCUSSION QUESTIONS WITH SYDNEY MINTLE:
1) What is your background and how did you get started in the industry?
2) What drew you to the fashion industry?
3) How have your two degrees in fashion merchandising helped you succeed in business? (The Art Institute of Seattle)
4) What led you to start Gossip & Glamour?
5) What types of clients do you work with?
6) What types of services do you offer?
7) How do you find a work/life balance? (2 kids- need to confirm)
8) What are your top 3 tips for someone wanting to get involved in PR/marketing industry?
9) What is your mentorship program? Why did you want to start a mentorship program?
10) What are your top three or favorite fashion tips?
11) Do you have any exciting new project you are working on?
MENTORSHIP PROGRAM GOSSIP & GLAMOUR PR:
This position requires an extremely well organized individual that wants to get real industry experience in fashion marketing, event planning and public relations. Our fast- paced environment needs a motivated self-starter with multi-task abilities who is extremely detail- oriented, social media savvy and eager to learn. Excellent written and verbal communication skills are must.
The mentorship program is designed to give students and new graduates a hands-on experience in fashion PR. Here’s an overview of how mentees will spend their time during the program:
Drafting and distributing press releases
Curating media lists
Working with bloggers and influencers on campaigns
Brainstorming and implementing social media campaigns
Sitting in on client meetings and brainstorm sessions
Working to help secure community partnerships and strategic collaborations on behalf of clients
Putting together media kits for editors
Helping to organize trunk shows and events
Writing fashion stories and blog posts
Hosting blogger events and meet-ups
Helping to plan the 2020 Gossip & Glamour Style Summit
Applicants must be working toward a degree in Fashion
Applicants must have an basic understanding of the fashion industry
Must be able to communicate effectively with others (clients, staff, vendors, etc.)
Applicant must be able to work on-site or remotely approximately 10-15 hours per week
Applicant must possess a true passion for working in the fashion industry
Applicant must be willing to work hard and be professional at all times
Applicant must have at least 1 fashion industry professional that can provide a reference and vouch for work-ethic and reliability
How to Apply-
Send a resume highlighting all fashion industry experience (including relevant volunteer work) to Sydney@gossip-glamour.com. In your email please include a brief writing sample about your favorite designer, boutique or fashion industry goals.
GOSSIP & GLAMOUR SOCIAL:
INSTA // WEBSITE // LINKEDIN // TWITTER // PINTEREST // FACEBOOK
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