• Kristy McInnis

BEHIND CREATING A LUXURY FITNESS BRAND WITH LYDIA JANKO


Lydia has been on the blog before talking 7 tips and tricks for being a 1st place bikini body competitor and also broke down her whole fitness journey. She is coming to the podcast to break down the manufacturing process. I met Lydia four years ago during my freshman year at Oregon State University. We have remained close over the years and I have watched her turn into an amazing body builder! She now just launched a luxury fitness brand that it to die for and is so chic. I personally have the diamond blue set and it is so different than anything I have! Let's welcome Lydia!

MEET LYDIA:

My name is Lydia Janko. I'm 23 years old and I am originally from Forest Grove, Oregon. I attended college at Oregon State University I moved to Los Angeles two years ago. I didn't always know what I wanted to do however I have always been passionate about fitness and luxury fashion. One thing not a lot of people know about me is that I have visited 11 Countries. I love traveling and I think it's such a great experience and you should travel if you have the opportunity. Traveling is one of the best educators as I have learned a lot from I otherwise wouldn't have, just being in my home Country.


CREATING A LUXURY FITNESS BRAND:

I created LuxeLadyFit as I wanted to create a more luxurious fitness line for women . Starting out in this process, I was excited but also nervous because I had no idea where to start. I kind of took it little by little and just began working on it and a lot of trial and error over time. I have been fortunate to have guidance along the way, however one thing I realize when seeking advice, everyone thinks they know best and each person is also going to have a completely different opinion on what you should do. I believe advice is very helpful and can lead you in the right direction, but it's important to try different things and find what works best for you. I also did a lot of my own research on the internet when I needed to know something specific. Also networking is extremely important. I am fortunate to have built a pretty good network of people I can always turn to for help and advice when problems arise. Although I do have pretty good network of people in my industry, I am always open to finding more.


When I started out, I set up meetings and personally visited every Manufacterer in Los Angeles before I had selected the one I currently use. I think it's important to really explore all options before making final decisions. It's also important to realize a lot of starting a business is problem solving and finding solutions. There are issues all of the time and things you have to deal with that you might not have any idea how to go about. I think it's also important to try not to become too stressed and take things as they come.


WORKOUTS:

My recommendation for the best workouts for one who is traveling or staying at home with no equipment would be body weight, resistance band workouts and cardio. These are things you can do anywhere and resistance bands are small enough and easy to pack yet you can do so much with them. Cardio you can do just about anywhere as well.


CUTTING VS. BULKING:

As far as cutting and bulking, usually a person would want to "Cut" or loose body fat when the weather warms up or it gets closer to Summer. They would become more conscious about what they are consuming and the amounts and usually incorporate more cardio in their fitness routine. I think people should stay away from fad diets. They may work for a little bit, but they aren't sustainable and eventually you will fall back into your old ways and often have worse outcome on your body puts on weight. I don't believe in fad diets. I think you should eat as much clean, whole foods as possible. Limit processed foods and sugars. If you do need to track because you want to do a little cut, get ready for Summer, a special event, vacation or even a competition ; counting macros is the best way to go about that.


SUPPLEMENTS:

I personally don't use very many supplements. I use a vegan protein powder, and a collagen powder which is good for hair, skin and nails. One thing I also really love is blue Spirulina powder. Blue Spirulina is a natural superfood which I LOVE to add to a cup of steamed almond milk with a little bit of vanilla extract in the morning. It has no flavor when added to smoothies, shakes, bowls or even a beverage yet it has so many health benefits. You can even make a mask out of it for your face because it's good for skin as well. BCAAs are good too if you want to do a cut as they preserve muscle mass while you are burning fat. Other than that, I try to remain as natural as possible. I believe you should be getting the majority of your nutrients from food.


It's important to have at least one or two rest days a week. This is so you don't overwork yourself and so your body can recover properly. I personally do one rest day a week.



FOLLOW LYDIA

// Instagram // Website //

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KCM